SEO - SEM - Huh?
These are terms thrown around by digital agencies and marketing companies alike,
but what do they actually mean?
SEO stands for Search Engine Optomisation. This is where your website has been created
in a way where search engines can find the content within your page(s). There are no ongoing
costs as this is all part of how your site is created.
SEM stands for Search Engine Marketing. As is implied in its meaning, there are
ongoing costs paid to providers to drive traffic to your site. This can be measured in
the number of clicks on your site as a result of the initiative or just a flat rate
where your vendor will attempt to improve the ranking of your site in search results.
Now the only thought you may have is how to decide which one is right for
your business. The main deciding factor in this is your direct competition.
Are there a lot of other businesses doing the same thing as you? If this is the
case, you may need to pay a small fee to get the search engines around the world
listing your site above other businesses like yours. One typical example is when
looking for a web designer. There are so many businesses out there offering this
service, so the best way to ensure you appear amove their listing is to pay for
Are you a more specialised business? If you provide services that are a little more
specialised, then simply ensuring search engines can find your site may been
sufficient. If you are the only dog groomer in a specific location, then optomising
your site to present when "dog groom location" is searched will mean your listing
will be presented higher up the list and above other providers. This is not necessarily
a simple process as the search terms will need to be a little more targeted, but
the right terms will drive traffic to your site and therefore to your business.